WILMINGTON, Del. (December 7, 2021) —Aloysius Butler & Clark (AB&C), one of the largest full-service marketing communications agencies in the Mid-Atlantic, announced that the Greater Wildwoods Tourism Improvement and Development Authority has awarded the agency a three-year marketing creative and media services contract. AB&C’s work will focus on promoting the island’s wide variety of offerings and motivating an increase in first-time and repeat visits from individuals and families around the region and beyond, making the Wildwoods their vacation destination of choice.
“Our team is excited to dive into this campaign—not only is it incredibly stimulating creatively, but for many of us, the Wildwoods hold a special place in our hearts,” said Paul Pomeroy, President, AB&C. “We’ve been taking our family to these beaches for years, and some of us spent our own childhoods there. We see this as a fantastic opportunity to marry the unique perspectives we have from our personal experiences with the top-level creative execution and strategic planning that defines our agency.”
AB&C’s extensive experience in creating and implementing successful campaigns for a diversity of tourism projects was one of several factors that resulted in the agency being awarded the three-year contract, which was determined through a thorough RFP process. AB&C’s work for the Wildwoods will include development, launch and continuation of a tourism campaign strategy and creative, development and oversight of a paid mass media schedule, paid social media and consultation on organic social media.
“AB&C’s creative capabilities, pertinent experience in tourism and sincere passion they demonstrated not only for their profession, but for the Wildwoods, was impressive and checked off all of the boxes of our RFP,” said Ben Rose, Director of Marketing and Public Relations, the Greater Wildwoods Tourism Improvement and Development Authority. “After meeting with them we had no doubt that they were capable of developing marketing strategies and creative campaigns that will be engaging and effective in driving new visitors to the Wildwoods. .”
About AB&C
Aloysius Butler & Clark (AB&C) is one of the largest full-service marketing communications agencies in the Mid-Atlantic, and one of Adweek’s 50 “Top Shops” in America. With offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, AB&C has been a major player in the industry for nearly 50 years. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Learn more at abccreative.com.
About The Greater Wildwoods Tourism Improvement and Development Authority (GWTIDA)
The Greater Wildwoods Tourism Improvement and Development Authority (GWTIDA) was formed in 1993 to consolidate the tourism economy of its three founding municipalities: the City of Wildwood, the Borough of Wildwood Crest and the City of North Wildwood. The Tourism Authority operates the Wildwoods Convention Center and acts as the island’s destination marketing organization overseeing the marketing, advertising, promotion, public and media relations, development, research and planning, encompassing the tourism, meeting and convention industry in the Wildwoods. Additionally, the Authority funds, assists with and hosts more than 160 annual special events and festivals to enhance the visitor experience and extend the tourism season, including the Beach Monster Mash Truck Races, Family Nights On The Boardwalk, Friday Night Fireworks, the New Jersey State Barbeque Championships and Anglesea Blues Festival, Classic Car Shows, the International Kite Festival, Irish and Italian Festivals, the National Marbles Tournament, and The Race of Gentlemen Vintage Car and Motorcycle Beach Drag Races, among others. Visit WildwoodsNJ.com
