Children 8 – 12 in DE Riding at risk. Highway Safety Officials announce contest to increase seat belt use and get more ‘Tweens’ in the back seat
In response to these findings, the Delaware Office of Highway Safety (OHS) is launching the “Be a Backseat VIP” contest and getting tweens themselves actively involved in promoting traffic safety. This week, OHS is mailing informational kits to 14 Boys and Girls Clubs in the State of Delaware. A cover letter asks pre-teens at these clubs to put their creative skills and safety smarts to the test by submitting essays, songs, or videos which illustrate why it’s important to always ride buckled up and in the back seat. Tweens in the select Boys and Girls clubs will be able to submit entries by mail, or by going online and uploading their work starting October 19th.
The general public will have the opportunity to vote online for their favorite submission in two age categories (8 & 9, 10 – 12) beginning October 26th, by going to www.backseatvip.com. A Grand Prize winner and up to 5 runner up entrants in each age group will be selected, and the winners will be announced on Delmarva Broadcasting radio stations. All entrants must have their parents’ permission and understand that their submissions may be selected as a model for a future OHS awareness campaign aimed at increasing seat belt use for tweens.
Additionally, radio ads targeting parents with information about the importance of having their pre-teenage children buckled up and in the back seat began airing on local radio stations Monday October 12th. Parents are asked to take note of the following Traffic Safety Facts:
1)Nationally 414 children ages 8 – 12 died in crashes and nearly half were unrestrained
2)One third of these children were riding in the front seat as well
3)Children are 40% more likely to be injured in the front seat than in the back
4)National fatality data shows that when adult drivers are unrestrained, 91% of tween passengers killed were unrestrained as well
5)Teen drivers are two times more likely than adults to let their tween passengers ride in the front seat, and are three times more likely to allow tweens to ride unrestrained.
6)When tweens think most of their friends wear seat belts, they are more likely to do the same, but when they think low use is normal their seat belt use drops too
Parents should also be aware that their voice matters when it comes to where tweens ride in the vehicle. When parents take control and re-enforce that tweens should sit in the back seat, they are more likely to do so compared to when tweens are allowed to pick their own seating position.
The following Boys and Girls clubs will be receiving “Be a Backseat VIP” kits: Appoquinimink Club (Middletown), Clarence Fraim Club (Wilmington), Claymont Club, Dover Air Force Base Club, Georgetown Club, Greater Milford Club, Greater Newark Club, Greater Smyrna Clayton Club, H. Fletcher Brown Club (Wilmington), Jackson Street Club (Wilmington), New Castle Club, Oak Orchard Club (Millsboro), Simon Circle Club (Dover), and the Western Sussex Club (Seaford).
The Backseat VIP initiative is a follow up to the Be an All Star, Buckle Up effort that OHS in cooperation with the Bear Babe Ruth League and Nanticoke Little League earlier this year which encouraged seat belt use among tweens. Surveys conducted at the Little League fields showed seat belt use to be only in the low 70’s and 80’s for these young people and that anywhere from 34% – 51% of tweens were riding illegally in the front seat of the vehicle.
Delaware law requires all children under the age of 12 or 5’5 inches, whichever comes first, to ride in the back seat of a vehicle when air bags are present. Everyone from age 8 on up must be properly restrained by a seat belt under Delaware law.