WICHITA, Kan. (June 26, 2009)—The Coleman Company, Inc., America’s outdoor company, is announcing support for a cause to ensure more opportunities are provided for youngsters with cancer to enjoy life-changing experiences outdoors. About 8,600 kids age 14 and under will be diagnosed this year with the disease. Many will hear about a special youth camp in Montana where, for one week, the power of the outdoors can send fear and anxiety into complete remission.
To shine a light on the cause, Coleman has launched a charitable giving and awareness campaign for Camp Mak-A-Dream, a medically supervised, cost-free camping experience for children, young adults and families affected by cancer.
“At Coleman, we’ve always known that spending time in the outdoors benefits body, mind and spirit; and we recognize a compelling purpose for connecting kids and families outdoors at a place such as Mak-A-Dream,” said Scott Henrikson, Senior Vice President of Americas Sales for Coleman. “The kids get to enjoy hiking, horseback riding, fishing, swimming, making s’mores around the campfire, gazing up at the stars—all the things that healthy kids do at normal camps. But, for these kids, everyday life is anything but normal.”
He added, “We hope that every family who understands the power of connecting with nature will join us in supporting this wonderful facility.”
Through a web-based donation system, outdoors enthusiasts can learn more, donate and get involved. Visit www.coleman.com/campdream.
Jennifer Benton, Director of Marketing & Special Events for Camp Mak-A-Dream, said, “We couldn’t be happier to be partnering with Coleman on this campaign. As we are in the midst of our fifteenth camp season, the funds raised will go a long way in helping us accomplish our mission of offering cost-free programs to those affected by cancer. We appreciate this effort on our behalf and look forward to a great partnership.”
Henrikson said that Coleman, throughout its 100-plus years, has supported many worthwhile charities and causes. Along with its extensive line of outdoor products, the company’s corporate citizenship has helped make Coleman a leading brand among outdoors enthusiasts worldwide.
“All of this has built a perfect platform for Coleman to make a real difference for things our customers care about, and that’s very rewarding to me both professionally and personally,” he said.
Operated by the nonprofit Children’s Oncology Camp Foundation, Camp Mak-A-Dream is 65 miles east of Missoula, Mont. Facilitated by healthcare professionals, experienced staff and enthusiastic volunteers, the camp includes four modern cabins, lodge, art studio, health center, maintenance building, pool, hot tub, archery range and ropes course. Operations depend primarily on individual donations, memorial contributions, corporate gifts and fundraising events.