“OHS strives to educate and enforce safe driving habits throughout the state. We are thrilled to reconnect with the passionate NASCAR fans that identify with our ‘Buckle Up!’ message on a daily basis,” said Lisa Flowers, Community Relations Officer for Delaware’s Office of Highway Safety. “Buckle Up! as part of NHTSA’s Click It or Ticket campaign isn’t about the citations; it’s about saving lives. The spring NASCAR Xfinity Series race provides the opportunity to strengthen OHS’ message by reminding drivers and passengers to “’Click It or Ticket It – Buckle Up!”
To celebrate their return to the Dover Motorsports, OHS will employ a comprehensive marketing approach to engage with racing enthusiasts and loyal NASCAR consumers through on-track, hands-on, traditional, digital, and social media messaging during the 2016 NASCAR season.
Melon 1 and the Delaware Office of Highway Safety are excited to also carry the theme of “Protect Your Melon” to the NASCAR Xfinity Series in partnership with JD Motorsports. Look for their logos on the No. 4 JD Motorsports Chevrolet Camaro, driven by Ross Chastain, for Dover Race on Saturday May 14th 2016 at 2:00 PM ET. The partnership will also continue for the Xfinity Series Drive Sober 200 race on Saturday October 1st 2016 at 3:00 PM ET.
Watermelons labeled with “Protect your Melon” and “#BuckleUp” will be in grocery stores and farmers markets throughout Delaware from May to June. From July until September, the watermelons will focus on a “#DriveSober” message as part of a DUI awareness campaign.
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, aggressive driving, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues.
Melon 1, Inc. is one of the nation’s largest and oldest watermelon grower and shippers. The Melon 1 team has been growing, packing and shipping watermelons collectively for over 30 years. Melon 1 specializes in a superior product which is shipped year around from one of over 20 packing sheds on the East Coast of the U.S. They supply watermelons to the Northeast, Southeast, Mid-Atlantic and Mid-West.
JD Motorsports is an American professional stock car racing team that currently competes in the NASCAR Xfinity Series. It is owned and operated by Johnny Davis. The team began running in 2002, and currently fields the No. 0 Chevrolet Camaro full-time for part-time drivers Eric McClure and Garrett Smithley, the No. 01 full-time for Ryan Preece, and the No. 4 Watermelon.org Chevrolet Camaro full-time for Ross Chastain.
Dover Motorsports, Inc. is a leading promoter of NASCAR sanctioned motorsports events whose subsidiaries own and operate Dover International Speedway in Dover, Delaware and Nashville Superspeedway near Nashville, Tenn. The company also plays host to the Firefly Music Festival which is produced by Red Frog Events and Goldenvoice.
JHE Productions, founded in 1987, is an award-winning event production company specializing in live shows, experiential activation, special events and corporate meetings.