Guest Post by Award-Winning Author Raúl Ramos y Sánchez
Actually, the title alone is proof that Gibson is clueless about Latino culture: Most Mexicans do not call non-Hispanic whites gringos. They call them gabachos. (This blunder is no surprise. In a movie depicting life in Mexico, neither the producer, the director nor the writers are Latinos.)
Virtually every scene of the trailer depicts Mexico as a grimy place populated by people who are dirty, corrupt, dim-witted and violent. Oh, yes. There's a sultry señorita for Mel to rescue, too. I understand the film is a comedy of sorts. (Ha, ha, ha. See how the brutal Mexican cop is slapping Mel in time to the Mexican Hat Dance? Isn't that a riot?) But in this hyper-violent unrelenting exploitation of Mexican stereotypes, it's Latino culture that's both the joke and (wait for it...) the punch line.
By the way, this Mel Gibson production is going straight to DirecTV, bypassing a theatrical release. Maybe this is the wave of the future for exploitative B-movies in the 21st century.
Raúl Ramos y Sánchez is the award-winning author of AMERICA LIBRE and HOUSE DIVIDED from Grand Central Publishing. http://www.RaulRamos.com