Popular Hispanic campaign revs up the new year with a new celebrity and a new wellness campaign.
Miami, FL – Internationally recognized beauty queen, author, actress and humanitarian Dayanara Torres is adding two major accolades to her long list of accomplishments: she’s the latest famous face to proudly wear a milk mustache and is the official spokesperson of got milk?’s wellness campaign. As part of the campaign, Dayanara will help “reintroduce” Hispanics to milk as nature’s wellness drink.
Looking just as vibrant, fit and healthy as she did 15 years ago when she was introduced to the world as Miss Universe 1993, Dayanara is one of a cadre of more than 250 famous faces who have lent their upper lips in support of milk. Just when Hispanics are actively seeking solutions to achieve wellness – yet are frequently turning to manufactured, new-age beverages – Dayanara is helping to remind people that milk is nature’s wellness drink, a naturally nutrient-rich choice that offers an array of benefits that these fortified beverages are attempting to duplicate.
Dayanara helped launch the new “Drink Well. Live Well.” initiative for the Hispanic got milk? campaign today at a press conference in Miami, unveiling her much anticipated Milk Mustache ad. The wellness initiative for milk includes new national television commercials, a coast-to-coast wellness tour and Dayanara’s Milk Mustache ad.
Dayanara’s “testimony” to wellness featured in the new ad includes:
“As a professional I do many things, but as a mother insuring my children’s wellbeing is the most important. That’s why I give them 3 glasses of milk a day. Lowfat and fat free milk have 9 essential nutrients, including vitamin A that helps regulate the immune system. Protecting my family’s health is the best thing I can do, which is why I serve them milk.”
New Face of Wellness: The new campaign is helping to draw attention to the many wellness benefits of milk and the unique attributes of being a milk drinker. Milk is a nutrient-laden liquid that supplies many of the vitamins and minerals that Hispanics fail to get enough of in their daily diets. Each glass of milk is packed with nine essential nutrients: calcium, vitamin D, protein, phosphorus, riboflavin, vitamin B-12, vitamin A, potassium and niacin. Studies suggest that milk drinkers tend to have healthier diets than people who drink little or no milk.
“It’s only logical to think of milk as a wellness drink because it’s one of the most nutrient-packed beverages you can buy,” said wellness expert and registered nutritionist SuNui Escobar, who helped launch the new campaign today along with Dayanara. “Milk supplies more nutrients for your dollar than any other drink. You can get your wellness by the gallon with milk.” SuNui said drinking lowfat or fat free milk each day is one simple step everyone can take toward achieving overall wellness. Plus, what other beverage can say it’s been endorsed by more than 250 celebrities.
“I feel privileged to be able to reach out to all the Hispanic moms and talk about the role milk can play in the wellbeing of their families. I understand what is most important to us moms and none is more critical than the wellbeing of our kids,” Dayanara said.
Wellness Role Models: Perhaps the most powerful testaments for milk are the milk mustache celebrity moms who have been part of the popular campaign. It’s no coincidence that these healthy and fit celebrities bring to life the true meaning of wellness. Lili Estefan and her son Lorenzo helped launch the original campaign, and more recent additions to the roster have included Sofía Vergara, Bárbara Mori, Sara Ramirez, Alicia Villarreal and Charytín. These famous milk-drinking role models truly embody the concept of living well.
To help showcase the many advantages of being a milk drinker, a new report entitled “The New Face of Wellness: A Look at America’s Milk Drinkers” documents the science-based benefits of drinking milk. Milk drinkers may have a health edge, giving Hispanics more reason to get the recommended three glasses of lowfat or fat free milk each day. Decades of studies show that milk drinkers have stronger, denser bones and are less likely to suffer from osteoporosis.
Other studies suggest that grabbing as little as one glass of lowfat or fat free milk a day could help protect your heart and may even reduce the risk for type 2 diabetes and metabolic syndrome, while emerging evidence suggests the nutrients in milk may play a role in reducing the risk of certain cancers. The new report is available at @link href=’http://www.eligeleche.com’target=”_blank”>www.eligeleche.com/link.
Drink Well. Live Well.
Visit @link href=’http://www.eligeleche.com’target=”_blank”>www.eligeleche.com/link to see how you can achieve wellness in your life and possibly the chance to win one of four exclusive spa retreats at the luxurious Grand Wailea Resort and Spa in Maui! Enjoy elegant accommodations, indulgent spa treatments, fine dining, and thrilling recreation at this world-class resort. Daily prizes will be given away from SpaFinder and Curves. See official rules at @link href=’http://www.eligeleche.com’target=”_blank”>www.eligeleche.com/link for more details.
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache “got milk?”® Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to @link href=’http://www.whymilk.com’target=”_blank”>www.whymilk.com/link. Lowe New York is the creative agency for the national Milk Mustache “got milk?” Campaign.
