Account executive Sara Weaver, general manager Kevin Andrade, announcer Romina Lankford and production director Jonathan Burbano pose at the station.
(Foto cortesia Maxima 90 Zero)
Georgetown, DE – Jonathan Burbano grows excited as he talks about the way that he mixes music with sound effects and creative messages to build a solid image at what is now the most popular Spanish-language radio station in the region.
He plays with unconventional production tricks – weaved into dramatic promos and sweepers – that make it clear to listeners of Maxima 900 that the AM radio station is fun and edgy but yet full of real information that immigrants need.
“What Jonathan has done is taken our AM station and made it sound like one that could be on the radio dial of any large metropolitan city,” said co-worker and radio personality Romina Lankford.
As Maxima 900 approaches its one year anniversary on Aug. 16, the staff celebrates the rise of a station based in Georgetown that formed practically on the fly in a homegrown style. Today, it’s a thriving place with dynamic programming and a following that extends throughout Delmarva and, literally across the globe through their online stream that captures 2,000 listeners per day. Just this month, Arbitron rated Maxima 900 as the most popular Spanish-language station in the region.
“We’ve worked hard to develop a station that people want to hear because it moves them at their core. We’re innovative and hip with what we do and how we do it and we’re relevant to their lives,” said General Manager Kevin Anadrade.
Case and point: More than 1,200 listeners signed up for a chance to attend a Ricky Martin concert in Atlantic City, New Jersey. The station holds contests each month for major concert tickets – and often throws in limo transportation.
Part of their success stems from the work that Burbano,