“OHS hopes its ongoing education, messaging and enforcement can help reduce the number of victims in fatal crashes. Our #BuckleUpDE and #ProtectYourMelon messaging is just one of the ways we are educating drivers on the importance of buckling up. And not just front seat passengers – back seat passengers are just as much at risk when involved in a crash. We are urging motorists to continue to wear seat belts and make sure passengers are buckled up,” says Jana Simpler, Director for Delaware’s Office of Highway Safety (OHS). “Be especially diligent between 12 pm and 5 pm, the timeframe for the highest number of crashes in 2015. Also, unrestrained crashes jump between 1 am and 3 am.”
Continuing its history of championing safe driving, OHS is sponsoring Ross Chastain, in the No. 4 Watermelon.org Chevrolet Camaro of JD Motorsports, Inc. for the May and September NASCAR Xfinity Series races at Dover International Speedway. His watermelon-themed #ProtectYourMelon and #BuckleUpDE car will be very visible throughout Delaware this week as part of OHS’ media tour. Visits throughout the state elementary schools, grocery stores, and farmers markets. The OHS #BuckleUpDE message and logo will be displayed on the No. 4 JD Motorsports Chevrolet Camaro, for the Dover Race on Saturday May 14th at 2:00 pm EST. Other marketing and promotion efforts include partnerships with Dover Motorsports, JHE Productions, and Melon 1.
“To reinforce our education, messaging and enforcement, one and a half million (1,500,000) watermelons distributed throughout Delaware will include OHS’ messages of ‘Protect Your Melon’ and ‘Buckle Up DE!’. Delawareans will see the melons at their local grocery store and farmer’s markets throughout the state from May to early October,” said Lisa Flowers, Community Relations Officer for Delaware’s Office of Highway Safety (OHS). “Watermelons are a delicious way to celebrate family, summer fun, and now, safe driving.”
“OHS strives to educate and enforce safe driving habits throughout the state. We are thrilled to reconnect with the passionate NASCAR fans that identify with our ‘Buckle Up!’ message on a daily basis,” said Flowers continued. “Buckle Up DE! as part of NHTSA’s Click It or Ticket campaign isn’t about the citations; it’s about saving lives. The spring NASCAR Xfinity Series race provides the opportunity to strengthen OHS’ message by reminding drivers and passengers to “’Click It or Ticket It – Buckle Up!”
The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, aggressive driving, child passenger safety, pedestrian and bicycle safety, motorcycle safety, and teen driving issues.