Rite Aid to open first “Customer World” store in Selbyville, DE

New Rite Aid store opens Thursday; Free health screenings, Assessments Part of Celebration


Selbyville – Rite Aid District Manager Barry Phillips and Pharmacy District Manager Percy Dhamodiwala will attend a ribbon cutting ceremony for the new Rite Aid store featuring the company’s “Customer World” design on Thursday, May 6, at a0:00 am. The new store, located at 38169 Dupont Dlvd., opens its doors for the first time to customers at 8:00 am that day. The store incorporates features of the company’s “Customer World” design, which was created using customer feedback.

“We’re very excited to open our first Customer World store in the Selbyville community,” Phillips said. “Selbyville residents can now see and experience the new design and services that many customers have been raving about since we opened our first Customer World store about five years ago. Customers told us that their relationship with the pharmacist was important, so each new store highlights the pharmacy. Pharmacy is our core business so we made it the focal point, or star, of the Customer World design.”

Before designing the first Customer World store, Rite Aid executives met with customer focus groups across the country to find out what they wanted in a drugstore and pharmacy. Customer feedback was implemented into the new design including expanding merchandise selections, improving store navigation and improving on the professional feel at the pharmacy. The pharmacy department us easily seen and accessible from the entrance, emphasizing Rite Aid’s commitment to patient health and wellness. The Customer World pharmacy waiting area is designed with a lowered ceiling, comfortable chairs, a TV, and connects to a pharmacy consultation room, providing a private and professional setting for patient counseling by the pharmacist.

“Reaction to the new design has been overwhelmingly positive from customers and associates alike,” Phillips said. “Aisles are wide and clutter free, and the design makes it easy for customers to find that they’re shopping for. The store environment shows that we also care about our associates’ ability to efficiently get their work done.”

The new Selbyville store is more than 14,000 square feet with wide aisles and a bright open environment with direct views to each department. More visible department signs make it easier for shoppers to quickly locate merchandise. A new centrally located cosmetics department puts cosmetics and body care at center stage, appealing to Rite Aid’s core female customer. The new store also features a GNC vitamin department with specialty products, a new Picture Center complete with the latest digital capabilities and two self-service kiosks and stools, drive-through pharmacy services and a larger pharmacy waiting area with important information on health and wellness.

Other events scheduled for the Selbyville Customer World grand opening include:

Tuesday, May 11 – Free personal vitamin profiles

Wednesday, May 12 – Free fitness assessments

Thursday, May 13 – Free blood pressure readings

Friday, May 14 – Free child ID kits

Rite Aid is one of the nation’s leading drugstore chains with nearly 4,800 stores in 31 states and the District of Columbia with fiscal 2010 annual sales of more than $25.7 billion. Information about Rite Aid, including corporate background and press releases, is available through Rite Aid’s web site at www.riteaid.com.

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