SoDel Concepts opens new restaurant in North Bethany

Matt’s Fish Camp - Indulgent meets casual


Bethany Beach, DE — SoDel Concepts, a restaurant group owned by Matt Haley and Bryony Ziegler, announces the opening of a seventh eatery – Matt’s Fish Camp in Bethany Beach.

Formerly the Seaside Grill just south of the Indian River Bridge, the concept and location of the new restaurant has been at the forefront of its founders minds for years. “Since Bry and I built Bluecoast back in 2000 we’ve wanted to get on that site,” says owner Matt Haley. “We really like the community aspect of that neighborhood.”

The idea is to provide a fresh pier-to-table dining experience with the classic, family-friendly feel of a simple seafood shack. “We’ll serve whatever’s fresh and in-season,” states Haley. “Everything’s local, from the catch of the day, to the vegetables coming off the farms. Anything that’s fresh and swimming around the ocean and inlet is what’s on our menu.” From delicate blue fish cheeks or skate alongside fresh tomato-corn salad to baskets of fried clams, peel-and-eat shrimp or “Fish Camp Stew”, no seafood appetite goes unsatisfied.

Lobster is one of the main stars of the menu. One, two, and three pound crustaceans will be available at Matt’s. Take your pick of preparations – order it steamed, stuffed, in a roll or lobster thermidor, to name a few. For those that can’t decide, “Shore Dinners” have a taste of everything. Imagine a cake pan loaded with steamed shrimp and clams, a whole lobster, corn on cob, redskin potatoes and crusty fresh-baked Parker House rolls on the side. Finish it off with homemade blueberry or campfire pie.

Inside, full table-service is provided while outside rustic picnic tables offer the perfect spot for a quick bite or a frosty float on a sunny afternoon. “It’s casual and beachy without compromising the quality of seafood,” says owner Bryony Ziegler of the new restaurant. “It’s not necessarily low-end either – you can get a three pound lobster and bottle of Cakebread [wine], but it’s not at all trying to be fine dining.” Matt’s also features a “to-go” menu and window for easy carry-out. “So, we could basically cater a picnic on the beach or someone’s happy hour on their own deck.”

The concept for the restaurant came to Matt and Bry while traveling through seaside towns up and down the East Coast. “We found these great, local seafood shacks in neighborhoods,” says Matt. “I always wanted to do an authentic, straightforward but unconventional seafood house with the nostalgic classics from when I was a kid.”

Matt’s Fish Camp is sure to hit just the right note for both those seeking Atlantic fare served simply and casually, and those who want a high-quality, mouthwatering seafood experience. Located at 28635 Coastal Highway, MFC is now open for dinner at 5 pm Wednesday through Saturday with lunch to be added on Saturday and Sunday in upcoming weeks. By summer, the restaurant will be open daily from 11 am to 10 pm. For more information, please visit or call 302-539-CAMP.

About SoDel Concepts

Founded by Chef Matt Haley and Bryony Zeigler, SoDel Concepts was named to the 2009 Inc. 500, which lists America’s fastest-growing private companies. The group’s restaurants include Fish On in Lewes, Betty’s and Lupo di Mare in Rehoboth Beach, Bluecoast in North Bethany Beach, NorthEast Seafood Kitchen in Ocean View and Catch 54 in Fenwick Island. Haley and partners Bryony Zeigler and Scott Kammerer also own Highwater Management – a hospitality management company that has provided consulting services for Que Pasa in Dewey Beach, Fins & Claws restaurants in Rehoboth Beach, Sports at the Beach in Lewes and Waterman’s in Ocean City, Maryland.